Can Website Tone Change?
Our website was written years ago, and some pages now sound much more formal than the way we actually speak to customers. I want the new version to feel warmer and easier to understand. I have started exploring professional website content writing services while thinking about how much of the old content should be kept. Has anyone rewritten an established website with a different tone? How did you decide which useful information to preserve and which wording needed a complete change?
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